ETSA is designed to identify, develop, and showcase African sim racing talent. The first pilot implementation is being built in Ethiopia through EMSA Esports.
Africa has talent, ambition, and digital energy. ETSA exists to create a structured pathway where that talent can be discovered, trained, measured, and connected to real competitive opportunities.
The continental talent search platform focused on African sim racing and digital performance.
The first pilot implementation, developed in Ethiopia as a working model for future expansion.
Technical and operational support for structure, training, systems, and project development.
The Ethiopian pilot is where ETSA systems are tested in real conditions: driver onboarding, simulator access, booking operations, event structures, staff workflow, and competition formats.
Booking systems, simulator availability, staff visibility, and driver access are tested in a live environment.
Drivers are introduced to structured practice, feedback, setup work, and competitive discipline.
What works in Ethiopia can later be adapted for other African countries and local motorsport authorities.
ETSA is not just an event. It is a pathway designed to move drivers from first contact to measurable performance and future opportunities.
Identify motivated and high-potential drivers through accessible sim racing activities.
Build discipline, consistency, technical understanding, and performance habits.
Use structured challenges, leaderboards, and events to measure progress fairly.
Create visibility for talent and prepare the strongest drivers for wider opportunities.
The Ethiopia pilot is now focused on the EMSA Esport Rally Challenge 2026, a structured Time Attack championship running from June to December on Assetto Corsa Rally.
First learning round with no championship points. Used to validate submissions, operations, driver workflow and competition process.
First championship points round using the Lancia Delta HF integrale EVO, Group A, in dry night conditions.
Each month follows Free Practice, Official Challenge Week, Results and next round reveal.
ETSA is the continental pathway. EMSA Esports is the Ethiopian pilot implementation. Maffi Racing and Maffi Esports support the technical, operational and development structure.
First pilot implementation of the ETSA model in Ethiopia.
Technical, operational and sponsorship support for the pilot.
Motorsport and esports development aligned with international standards and federation structures.